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SweetWater 420 Festival Updates! Photo Credits: SweetWater Brewing

SweetWater 420 Festival Updates!

Published April 05, 2024

Mark your calendars for the Sweetwater 420 Fest happening April 20th and 21st as the two-day event promises an epic celebration. With a great lineup of artists ready to hit the stage, this year's festival is gearing up to be an unforgettable experience for music enthusiasts with its full return to Pullman Yards.

In less than three weeks, the music will be energized in Atlanta, Georgia, as the SweetWater 420 Fest kicks off.  Brace yourselves for an experience featuring some of the most well known and popular acts in the industry, including Gov't Mule, Big Gigantic, Grace Potter, Trombone Shorty, St. Paul and the Broken Bones, and many more incredible artists on the main stage.

The festival announced today that it is making some changes which included in the Press Release below.  Of those changes the decision was to change admission to FREE when making a $10 donation to the Waterkeepers Alliance!  The festival has also updated the lineup.  For those that may have already purchased tickets ahead of this announcement, full refunds can be expected. Visit their official site or check out the Press Release below for more information.

Don't miss your chance to be part of the magic!  Head over to for more details.  Get ready for a weekend filled with music, fun, and memories that will last a lifetime!

Trombone Shorty performing at the SweetWater 420 Festival in 2017 - Photo Credits: Addison Hill/Caren West PR

Trombone Shorty performing at the SweetWater Fest in 2017.  Photo Credits:  Addison Hill/Caren West PR

The SweetWater 420 Fest originated in 2004 as a celebration of music and sustainability, inspired by the Earth Day movement. The festival takes its name from the SweetWater Brewing Company, a local Atlanta brewery and the event's main sponsor.  Initially envisioned as a one-day Earth Day party, the festival grew over the years, expanding to a full weekend of music, art, and environmental awareness. The organizers aimed to create an event that not only provided entertainment but also promoted eco-friendly practices and community engagement.  The festival not only showcases live music but also emphasizes environmental sustainability, offering eco-friendly initiatives, a 5K run, and an artist market. 

Lineup for 2024 SweetWater420 Fest at Pullman Yards April 20th and 21st in Atlanta, Georgia

Highlights from the past, SweetWater 420 Fest returns April 20-21, 2024! SweetWater 420 Fest - SweetWater 420 Fest YouTube Channel


Official Press release from Sweetwater 420 Festival organizers is below: 

A Return to Roots, the Intimate Festival Includes a Reimagined Lineup With Gov't  Mule, Big Gigantic, Grace Potter, Trombone Shorty, St. Paul and the Broken Bones and more.
General Admission Tickets Are Free with a $10 Donation to Waterkeeper Alliance
Atlanta, GA (April 05, 2024) - SweetWater Brewing is announcing significant changes to this year's SweetWater 420 Fest, including a reimagined lineup and an entirely free concert, with a $10 donation to its non-profit partner, the Waterkeeper Alliance. SweetWater Brewing invites fans to take a trip back to its roots, hosting a more intimate festival focused on killer jams, heady brews, and supporting our long-time friends at the Waterkeeper Alliance, who are fighting to protect clean water around the world. Still taking place on April 20 and 21 at Pullman Yards, the reimagined lineup will include many of the event's originally scheduled bands playing on one stage, including Gov't Mule, Big Gigantic, Grace Potter, Trombone Shorty, St. Paul and the Broken Bones, and others.
"We've thought a lot about the direction of SweetWater 420 Fest and decided to add a hefty dose of eco-awareness and grassroots energy back into this amazing party, which will be the rager it's always been," said Ty Gilmore, President of U.S. Beers for Tilray Brands. "SweetWater 420 Fest started as a free Earth Day bash, and that inspired us to reimagine this year's event with a single-stage format, a lineup that taps into the festival's jam and groove roots, and a significant charitable component to help the environment. It's a win-win for everyone: our fans can see some of our favorite bands in a uniquely intimate setting for a modest donation and collectively support the Waterkeeper Alliance's crucial work to keep our rivers and oceans clean and healthy."
Artists-By-Day includes:
SATURDAY, APRIL 20:  Gov't  Mule; Grace Potter; St. Paul and the Broken Bones; Larkin Poe; Andy Frasco & the U.N.; Connor Clark & Blue Rhythm Revival.
SUNDAY, APRIL 21: Big Gigantic; Trombone Shoerty & Orleans Avenue; Papadosio; Little Stranger; Hedonistas; Battle of the Bands Winner.
Fans can secure their free general admission ticket through the link on the SweetWater 420 Fest website, with a ten dollar donation to Waterkeeper Alliance. VIP options are also avaiable. Those who purchased tickets will be issued a refund via our partner Ticket Spice. To show our gratitude for their support, those who purchased tickets can redeem a free ticket through a direct link they will receive by email. SweetWater 420 Fest is produced by SweetWater Brewing and hosted by Pullman Yards. Visit for the most up-to-date information. Stay connected on FacebookInstagram, and Twitter at @420Fest. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews, including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual SaveOur Water campaignSweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. 
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit and follow @SweetWaterBrew. 
About Pratt Pullman District
Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gasses purchased by a then-startup, The Coca-Cola Company. In 1922, The Pullman Company purchased and expanded the site. Pullman, renowned for luxurious rail travel across the country, hired African American men as porters to service rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African-American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment, who has transformed the Pullman Yards into the premier arts and entertainment destination in the southeast, showcasing a variety of world-class exhibits, restaurants, cultural events, concerts, festivals, corporate events, private parties, galleries while serving as the filming destination of some of Hollywood’s biggest blockbusters including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3. 
About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we open a world of well-being, visit and follow @tilray on all social platforms.

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