The Return of the SweetWater 420 Festival April 20th and 21st
Published February 01, 2024
Exciting news released today as SweetWater 420 Fest will make a FULL RETURN this year for two days at Pullman Yards and feature 25+ Artists. The music festival based in Atlanta, Georgia began in 2004 and has since evolved into a prominent event 20 years later. No lineup has been announced as of this posting, but past lineups have included a mix of jam bands, rock, alternative, indie, hip-hop, and electronic music artists like Widespread Panic, Trey Anastasio Band, and Snoop Dogg, Trombone Shorty to name a few. This year will no doubt bring a line up that everyone can appreciate!
Trombone Shorty performing at the SweetWater Fest in 2017. Photo Credits: Addison Hill/Caren West PR
The SweetWater 420 Fest originated in 2004 as a celebration of music and sustainability, inspired by the Earth Day movement. The festival takes its name from the SweetWater Brewing Company, a local Atlanta brewery and the event's main sponsor. Initially envisioned as a one-day Earth Day party, the festival grew over the years, expanding to a full weekend of music, art, and environmental awareness. The organizers aimed to create an event that not only provided entertainment but also promoted eco-friendly practices and community engagement. The festival not only showcases live music but also emphasizes environmental sustainability, offering eco-friendly initiatives, a 5K run, and an artist market.
As of this writing early bird tickets are on sale, and all details can be found on their official site.
Official Press release this today from Sweetwater 420 Festival organizers is below:
SWEETWATER BREWING AND PULLMAN YARDS PRESENT 420 FEST, APRIL 20 & 21, 2024
The Two-Day Festival Will Take Place at Pullman Yards, Featuring 25+ Artists
Marking a Return to Form, This Year Will Be the First Full Festival Format Since 2022
Atlanta, GA (February 01, 2024) - SweetWater Brewing, the largest craft brewer in the Southeast, is thrilled to announce the return of SweetWater 420 Fest, one of Atlanta’s most anticipated annual events, April 20 and 21, at Pullman Yards. Presented by SweetWater Brewing and Pullman Yards, this year’s event promises a reinvigorated experience, making a grand comeback in full festival glory for the first time since 2022. Featuring more than twenty-five artists across three unique stages over two days across the Pullman Yards grounds, SweetWater 420 Fest, Atlanta’s most anticipated annual festival, is excited to welcome fans to its new home.
“420 Fest is back, and we’re gearing up to throw one of the biggest parties yet. In true SweetWater 420 Fest spirit, we’re bringing the hottest acts in music to the heart of the South’s craft beer revolution. We’re excited to start a new chapter for 420 Fest in partnership with Pullman Yards, which is the perfect venue for this beloved event,” said Ty Gilmore, President of U.S. Beers for Tilray Brands.
Held on the weekend closest to Earth Day, this year’s event will be a true 420 Fest, beginning on April 20th throughout the Pullman Yards grounds. In addition to the indoor and outdoor stages, the event will feature local vendors, workshops, food trucks, an artist market, and more. Last fall, the venue hosted the Highball festival experience, which USAToday rated as one of the Top 10 Best New music festivals in the country. Additional details will be announced in the coming weeks, including lineup, food and artist market offerings, and activations.
"We couldn't be prouder to be working with the SweetWater 420 Fest. The artists and the festivities we have planned for this year's event will honor the ethos, spirit, and history of this beloved cultural institution and will truly mark this year's fest as an epic new chapter and harbinger of many exciting years to come at Pullman Yards," says Adam Rosenfelt and Maureen Meulen of Atomic Entertainment.
SweetWater 420 Fest is produced by SweetWater Brewing and Pullman Yards. Visit www.SweetWater420Fest.com for the most up-to-date information. Stay connected on Facebook, Instagram, and Twitter at @420Fest. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews, including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual SaveOur Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.
About Pullman Pratt District
Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gasses purchased by a then-startup, The Coca-Cola Company. In 1922, The Pullman Company purchased and expanded the site. Pullman, renowned for luxurious rail travel across the country, hired African American men as porters to service rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African-American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment, who has transformed the Pullman Yards into the premier arts and entertainment destination in the southeast, showcasing a variety of world-class exhibits, restaurants, cultural events, concerts, festivals, corporate events, private parties, galleries while serving as the filming destination of some of Hollywood’s biggest blockbusters including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.
WFMC Jams is an online internet radio station committed to bringing you original music as well as your favorite classics from a variety of local artists in the area. The station was founded on June 24, 2012 right after the Third Annual Fam Jam music festival in Manchester, TN. The idea came up as a way to continue to give back to the local and regional songwriters and performers in the area year round by promoting their music.
